Host Spotlight: Inspired by his Students and Masterpieces They Create

Can you introduce yourself and tell us more about the experiences that you offer through Verlocal?


Hello! Hola! I am the artist Diego Marcial Rios! I am a formally educated art teacher. I have a BA- UC Berkeley, MA & MFA- University of Wisconsin at Madison in fine art and art education. I am currently offering a unique Mexican Sugar Skull making and decorating class via Verlocal on October 8 ( time: 8:00 PM to 10:00 PM)- special night class.  I am one of the very few professional artists in the USA currently teaching this type of an art class.


Tell us about your background: When did you first become inspired to do what you love?

 Photo by: Ana Aragon

Photo by: Ana Aragon

I have been creating fine art from the time I was 3 years old.  I grew up in the turbulent 1960's. Both parents were political activists in the USA.  At age 3 my father took me to see the powerful mural called " El hombre de fuego" in Mexico by Jose Clemente Orozco.  I saw the mural and was stunned and forever impressed! I knew from the instant I saw this mural that I had to become an artist.  


What does your passion mean to you?


"Passion" means a great desire to create beautiful and powerful art!

Helping others create art and express themselves through that art is what truly drives my passion. Being able to inspire others and pass on my knowledge and experience in art fills my heart with joy and I am extremely grateful to have this opportunity.


What made you want to pursue your passion and become a host?

I love art and I wanted to share my expertise with others, so I thought that joining Verlocal will be the perfect choice for me to help get the word out about the experiences I offer. Something that I really struggled with was marketing my art classes to the general public and Verlocal allows me to do that by posting them on their platform.


Tell us about your biggest achievement since you started your business.

My biggest business achievement in the art business so far is the ability to become accessible to the general population which is something that I really struggled with when I first started my business. Verlocal has definitely helped me move onto the next step in my entrepreneurial journey by promoting my classes on their platform.


What was your biggest challenge when you first started your business?

The biggest challenge is marketing my classes to the correct demographic! In addition, obtaining an elegant and up-to-date website was also a challenge in addition to locating the correct consumers for my art classes.  What I discovered was the demographic that buys tickets for my art classes are higher social economic/managerial females over the age of 55.  


What inspires you to continue building and improving your business?

I am inspired by the attendees of my art classes! Often they show such fantastic imagination! I love it! In my continuation to improve my business, I learn new technologies and even artistic crafts. 


What are your goals for the future?

My Goals are to continue to build my business and increase profits by teaching, learning and creating art. As business continues to improve I would want to have more classes listed on Verlocal so that I may satisfy the demand.


What advice can you give to people who want create a business from doing what they love? 

My advice is to become the best at your craft! In addition to getting excellent at your craft, study business and marketing.  If you are not good at these skills surround yourself with others that are.



If you are located in the Bay Area join Diego at his 4th Annual Day of Dead Mexican Sugar Skull Decorating Art Class this October 8th at 8pm. Save your spot today!