Verlocal Host Spotlight: Nanatang
“Pursing a passion is easy but maintaining it is not” - Serena Tang, Nanatang
1. Can you introduce yourself and tell us more about the experiences that you offer through Verlocal?
Sure! My name is Serena Tang and I created the brand Nanatang, an online bakery, in 2013. Starting out as a small baking business, I was always on the lookout for means to expand my reach. Luckily, I happened to come across Verlocal on Facebook. My curiosity led me to learn more about their marketplace where small businesses like myself were able to host classes. Ryan contacted me soon after, and he was very kind in helping me better understand Verlocal’s platform and complementary services. So far, I am happy with the system that Verlocal offers!
2. Tell us about your background: When did you first become inspired to do what you love?
I can’t really pinpoint the exact reason as to why I started baking. It could simply be because I’m a sweets glutton and love desserts! I started baking when I was 16, and my learning was largely based on trial and error. I was constantly watching online baking videos and reading different recipes to find new things to try out! Baking is really therapeutic. Oh, and that satisfaction you get when your friends taste your creation and go "it is sooo gooood!" ? It makes me even more motivated to keep pursuing my passion in baking!
3. What does your passion mean to you?
Simply put, my passion is my life. I’m glad that I’ve found this love for baking, and am certain that this is what I can and will do for the rest of my life. I don’t think I will ever be sick of it! I believe that everyone lives for something or someone, and baking is exactly what I am living for. This passion made me who I am and has become an intrinsic part of me.
4. How has Nanatang impacted your community and the people who support it?
Hmm, I feel that Nanatang brings joy to people because it revolves around creating beautiful edibles for special occasions. After all, what's a celebration without cake? To make artisanal customized cakes and add a unique touch to every occasion – that is what I hope to give back to all who love and support Nanatang.
5. What made you want to pursue your passion and become a host?
Pursing a passion is easy but maintaining it is not. An ample amount of time, hard work, and practice had to be invested in baking for me to turn my passion into a way of life. Realistically speaking, this passion of mine has to be sustainable for me. Aside from being a hobby and form of enjoyment, baking also has to be a source of income. Having to sustain Nanatang financially may be draining at times, but it also pushes me to work even harder. At the end of the day, the sense of fulfilment is definitely worth all my efforts.
6. Tell us about your biggest achievement since you started Nanatang?
This would have to be the setting up of a proper studio for Nanatang! Finally, a very own space of mine! I am still in the midst of this project but I am proud to tell you that I worked real hard for it – no shortcuts were taken.
7. What was your biggest challenge when you first started your business?
To stand out and be different from so many other talented people out there! Everyone has something to offer and there are countless of bakers who are better than I am. Up till now, I am still constantly upgrading my skills and honing my creativity. Learning is endless, there is always room for growth.
8. What inspires you to continue building and improving your business?
All the support that I receive from friends and family really motivates me to continue pursuing my passion.
9. What are your goals for the future?
To just continue expanding Nanatang as a business and to focus on making this passion a sustainable one! I can't predict what challenges may lie in the future, and that’s why being adaptable and versatile are extremely important for me.
10. What advice can you give to people who want create a business from doing what they love?
Through my experience, I would say that there really is no fixed way to success. For those of you who wish to create a business out of your passion, all you need is to be brave and try things out. However, ensure that you can afford the time and energy to make this huge commitment. If you believe that you have the capacity to take up this new commitment, the next step is to set yourself a timeline and observe your progress. How much time can you afford to spend on making your passion into something sustainable? Set a time limit to your goal and strive to achieve it. As you work your way up, remember to always be realistic yet optimistic.
Feeling inspired? Discover Nanatang’s baking workshops now at the Verlocal Marketplace!